Book Launch Lab
Your book deserves more than a launch-day post on social media. We're choosing one author to receive a comprehensive book marketing and publicity campaign — completely free.
The Magnolia Bureau is looking for one author with a forthcoming book who wants to build a thoughtful, creative marketing and publicity campaign from the ground up — and we're offering our services at no cost.
We're expanding The Magnolia Bureau's work into book marketing and publicity, and we're looking for the right book to help us build our first publishing-focused case study. This isn't an experiment in learning how to do communications. It's an opportunity to apply years of professional communications experience to a new industry—and to give one author the kind of strategic, hands-on support that can be difficult to access without a significant marketing budget.
WHAT YOU GET
6+ MONTHS OF SUPPORT
Strategy through publication
FULL-SERVICE CAMPAIGN
Publicity + social + creative + strategy
$0 COST TO THE AUTHOR
In exchange for participating in our case study
What We’re Offering
The selected author will work directly with The Magnolia Bureau to develop and execute a comprehensive launch campaign beginning months before publication and continuing through the book's release. Think of it as having a communications professional on your book launch team from strategy through publication day. The exact campaign will be built around the book, the author and the audiences we want to reach, but could include:
A comprehensive book launch marketing and publicity strategy
Audience research and positioning
Key messaging and promotional copy
A customized launch timeline and content calendar
Social media strategy and content development
Graphics and short-form video content
Author and book press materials
Media and podcast research
Personalized media pitching and earned-media outreach
Book reviewer and creator outreach
Partnership and cross-promotion opportunities
Launch event strategy and promotion
Email marketing
Website and author-platform recommendations
Publication-week communications
Post-launch marketing and publicity
Campaign analytics and recommendations for what comes next
Why The Magnolia Bureau?
The Magnolia Bureau is a communications and creative consulting firm that helps people and organizations turn important work into stories people notice, understand and act on. Founder Jack Jarvis brings seven years of professional communications and storytelling experience, including work in journalism, public relations, social media, strategic communications, graphic design, digital content, media relations, event promotion and campaign planning.
That experience has included interviewing and writing as a journalist, developing earned-media strategies, pitching reporters, managing social media campaigns, creating digital and visual content, building communications plans, promoting major events and translating complicated ideas into stories designed for specific audiences.
Now, we're bringing that experience to books. The publishing industry has its own ecosystem, but the fundamental challenge is one we've spent years solving: finding the story, finding the audience and creating a campaign that connects the two. We're looking for one author who wants to build that campaign with us.
Who we're looking for
We're looking for authors with a forthcoming book that is at least six months away from publication, giving us enough time to build and execute a meaningful campaign from start to finish. Your book should be published anywhere from May to October 2027.
We’re looking for someone who could benefit from a real marketing campaign, but doesn’t have the budget or publisher support to make that happen.
You do not need a massive social media following. You do not need to be an established author. And this does not need to be your tenth book. We're open to debut authors and experienced writers, fiction and nonfiction, traditionally published, small-press and independent authors. What matters more is the project itself.
We're looking for an author who believes deeply in their book, is excited to collaborate, is willing to try creative ideas and wants to give their launch the time and attention it deserves. In exchange for providing this work at no cost, we'll ask for permission to document the campaign and its results as a case study for The Magnolia Bureau's growing book marketing and publicity portfolio.
Tell us about your book
If you have a book on the way and this sounds like the kind of partnership you've been looking for, fill out the application below. Tell us what you're writing, why you're writing it, who you hope will read it and what you want its launch to accomplish.
Have any questions? Reach out to us! We can't wait to meet you and your book!